About Smile AI (member of Kaske Group)
Smile AI is at the forefront of digital transformation and is a leader in the development and implementation of artificial intelligence in digital pharma marketing and ecommerce. Smile AI is the No. 1 for Digital Pharma Data, AI & Consulting. 14 of the 14 top OTC manufacturers currently trust Smile AI, a member of the Munich-based Kaske Group. Their products and solutions are designed to solve real business challenges of the digital pharma industry in the OTC and Rx sector and give manufacturers a significant competitive advantage. Smile AI offers its own Pharma AI solutions that quickly provide pharmaceutical manufacturers with valuable insights into brand performance, create law-compliant content with just a few clicks and automate shop communication. The SaaS solution with AI focus Smile Analyze offers unique insights into the digital marketing of online pharmacies, Amazon and Google with data on advertising spend, reach, prices and much more with the largest digital marketing & e-pharmacy database in Germany. Smile is active in a total of 10 European countries.
About our Speakers
Fabian Kaske
Fabian is Managing Director and founder of Smile AI as well as CEO of the Kaske Group, which includes Smile AI, the marketing agency Dr Kaske and the DTC specialist Dr Vital. In recent years, the entire Kaske Group has developed into a one-stop shop for the digital pharmaceutical industry under Fabian's visionary leadership. Fabian is still involved in all relevant projects with heart and soul. Before joining his father's agency, he gained experience at the management consultancy Oliver Wyman and at Procter & Gamble, where he laid the foundations for becoming an expert in his field. As a long-standing expert in the fields of pharmaceuticals, ecommerce and digital marketing, he is now a sought-after speaker at various events in the pharmaceutical industry.
Benjamin Heigl
Benjamin is Team Lead Business Development OTC at Smile AI and the ideal contact person for designing a successful digital pharma strategy for pharmaceutical products. Thanks to his Master's focus on communication management and brand development, he has the ideal basis for working with new and existing customers to advance their digital commerce and develop effective strategies. ‘Knowing is better than believing’ is Benjamin's motto in life, which is perfectly expanded in the business context at Smile AI through the comprehensive database. Analytical, meaningful and data-based decisions are thus possible and continue to drive the performance of manufacturers forward. Benjamin also supports the topic of AI in his daily business with even faster and more precise data analyses and better recommendations for action for manufacturers in the pharmaceutical market.
