How are relevant market players positioning themselves in the e-prescription-era?

Due to the introduction of the e-prescription in Germany, the digital pharmacy landscape is experiencing a transformative force of change. The e-prescription provides new market-opportunities and growth potentials for online pharmacies, pharmaceutical companies and all players in the digital pharmacy landscape. With the help of technological innovations, such as the CardLink-process and the increasing acceptance of e-prescriptions, the industry is facing a promising future. Forecasts of the study show how the pharmacy market's Rx and non-Rx sectors could develop in optimistic and conservative scenarios. They cover a time span until 2030 and indicate that up to 5,000 additional local pharmacies could close by 2030. By far, the current winner of the market is Shop Apotheke.

The study investigates how current market players are positioning themselves in the digital pharmacy landscape of the emerging e-prescription-era. In addition to in-depth insights into market shares as well as the performance of online pharmacies and categories, the influences of e-prescriptions are discussed in fascinating forecasts. Furthermore, the status quo of the e-prescription and its redemption procedures are also discussed as well as the opportunities that arise for pharmaceutical manufacturers and e-pharmacies.

Content of the study:

• Hope due to the CardLink-procedure
• Shop Apotheke expands its lead
• Predictions for the pharma market
• Chances for Rx-manufacturers & online pharmacies

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