A digital pharmacy landscape analysis and ranking of the top 5 e-pharmacies

Pharmaceutical ecommerce is booming in almost all of Europe. The global online pharmacy market is expected to grow by 10.6 % (CAGR) over the next few years. By 2028, the market value could increase by an impressive 65 %. Against this backdrop, pharmaceutical companies across Europe are facing important strategic considerations in their digital departments. In order to make informed decisions, it is essential to understand the market and the online pharmacies they interact with.

A look at some European nations shows how different the situation currently is in the individual countries. There are major differences in terms of sales potential, regulatory requirements and the development status of online pharmacies. In the study series „International E-pharmacy Studies 2024“, we analyse the UK, France, Italy, Spain, the Czech Republic, Poland and Austria with regard to their market situation and the performance of their top online pharmacies.

Germany, the UK and France are the countries with the greatest sales potential in Europe and Italy is among the top 8. Italy generates annual sales of €500 million per year with its online pharmacies. The E-Pharmacy Study 2024 for Italy provides detailed insights into the top 5 online pharmacies in the country. We analyse them based on key metrics such as sales, traffic, pricing, SEO, social media and user demographics. We also provide in-depth analysis and practical recommendations on the daily challenges that pharmaceutical companies face in ecommerce.

Study content:

• Market overview: International sales & growth forecasts for 7 countries
• Painpoints: Solutions for challenges in everyday pharmaceutical ecommerce
• Shop Insights: Shopper & channel analyses for Italy’s e-pharmacy market
• Ranking: Detailed analyses of Italy’s Top 5 e-pharmacies
• Solutions: Keyword analyses & Amazon PAN-EU

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