Retail Media & WKZ Study 23

Highlights of the Retail Media & WKZ Study 23

Status Quo: Valuable ranking on spendings of the most important players in the pharmaceutical market
Overview: The most successful measures in the stores and the correct definition of WKZ & Retail Media in the market.
Deep Dive: Detailed analyses of selected brands and markets in the top 10 e-pharmacies
Offsite measures: Insights into Google Search Trends and Ads on Google, Facebook & Instagram.
Must-haves: The most important tools for the optimal WKZ strategy of your brands in the stores
Challenges: The biggest WKZ challenges for manufacturers in day-to-day retail media operations

The following download is a document in German language.

In recent years, Retail Media & WKZ have become increasingly important in the digital pharmaceutical sector. Manufacturers of healthcare products are increasingly investing in digital advertising on the websites of e-pharmacies or external channels in order to specifically promote their products and address potential customers.

In addition to onsite measures directly on online pharmacies, offsite measures on Google and social media platforms such as Instagram or Facebook are also gaining in importance. Above all, the Google shopping ads or text ads of the search engine.

In Retail Media & WKZ Study 23, we take a look at current invests and strategies for the pharmaceutical industry. In our status quo analyses, we examine the most successful measures and look at the gross advertising pressure for top stores and manufacturers. Where are the spendings highest and which measure is best suited for your own target project?